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Online Content Series
We profiled real-life veterans and their personal stories to create awareness and understanding around the importance of showing support.
THE FIRST 100 GREENLIGHTS
The country’s most important leaders and influencers received the first 100 bulbs and were invited to light the way, inspiring their fans and followers to join the cause.
Homes
The simple gesture of changing one light to green sparked a national movement across homes, porches and streets. Millions shared their support on social media, which in turn inspired more people to “greenlight” veterans back into their communities.
Buildings and Monuments
On Veterans Day, dozens of buildings and monuments across the country showed their support by glowing green.
Competitors
The movement became so infectious that even Walmart’s competitors joined the cause, promoting the movement and offering green light bulbs at their stores.
Results
- 1.6 billion media impressions
- 400+ media stories
- 94% positive brand sentiment
- Estimated 8+ million lights glowing green
- Single largest veteran support movement in U.S. history